Burgers are super popular in India. And there was a time when there were few brands only, ruling the market of burgers in India like McDonald’s and Burger King. But suddenly a Techie Guy resigned from Infosys and started a burger shop chain & currently giving tough competition to these international brands.
So, Today we are going to talk about Biraja Rout and his startup Biggies Burger. Someone has told me it is very true that engineering is a degree which can help you to go in any profession and if your luck is good enough then you can be an engineer as well.
The same happened with Biraja Rout, an engineer by his profession but switched his profession and currently running a 100 crore rupees food chain startup that is directly competing with multinational burger brands.
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How Biggies Burger Started?
All the ideas started when he was in Banglore and Burger used to be his favorite dish but he was not satisfied that much as there was no authentic Indian taste in that. So, he decided to open a burger brand that has an authentic Indian taste in Burger.
Not only that he also noticed that there is no Indian Brand in this market, only a few foreign brands are ruling this market. Then he decided to leave his Infosys job to work on this idea. And he named his brand Biggies Burger.
One more interesting thing is that Biraja learned to cook burgers from watching YouTube videos as he comes from a tech background. He opened his first burger store near the Infosys office seeing that a lot of people know him there which will help him to grow.
He invested only 20000 Rupees in his new startup. As he planned his store got popular in just a few days, not just because of the people who knew him, but that was happening because his products were very unique.
Currently, Biggies Burger is operating in 28 cities with over 130 stores and selling 50 lakh plus orders annually, and in 2023 this startup was able to make 100 crore rupees. Biraja is dreaming of achieving his next goal to take his brand to tier two and tier three cities.
Unique Selling Point of Biggies Burger
Talking about the Unique Selling Point of Biggies Burger, Biraja said that Biggies Burger focuses on serving the burger according to Indian tests by conserving the global standard, quality, and flavor of the burger.
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Biraja Rout with his passion and dedication has shown that there is no competition if your product has power. It doesn’t matter which brand is standing before you and with whom you are competing. His story tells that with dedication and determination, even starting from a small budget, one can build a successful business.
Biraja Rout was an engineering graduate, working in a tech organization, Infosys, who switched his career and went to a competitive market and learned the process with the help of YouTube, and currently running a 100 crore startup.